With mobile phones becoming ubiquitous, marketers are realizing that the intelligent use of mobile technology can be used to influence consumer behaviour in a cost-efficient manner. Any organization using this technology correctly can communicate directly and personally with its customers at a fraction of a cost.
The UPCE or EAN-8 barcode can be scanned off the mobile handset at the till point for discount redemption. Elimination of human error while entering is one of many advantages of such voucher.
Even people with serious intentions to redeem the vouchers printed on ordinary paper tend to loose them before they get to the store or forget them at home.
How many people loose or forget their cell phones?
Sintez Retail Management handles the task with an ease, thanks to GPRS and SMS capability of the system.